Beyond Logos and Jingles: Why Every Brand Needs a Scent Strategy

Beyond Logos and Jingles: Why Every Brand Needs a Scent Strategy

From SoulCycle to Yellowstone, scent is emerging as the ultimate tool for brand memory and connection. Unsplash+ Every brand has a scent—whether designed or not. Some are intentional, like the crisp citrus in a luxury boutique, the warm vanilla in a hotel lobby or that satisfying “new” smell of a premium product. Others are accidental.…

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Dancing With the Stars Reveals Surprising Halloween Night Elimination

Dancing With the Stars Reveals Surprising Halloween Night Elimination

Dancing With the Stars’ Elaine Hendrix Speaks Out on Hospitalization, Missing Halloween Episode Jan Ravnik and Jen Affleck didn’t have enough tricks or treats to waltz into another week on the dance floor. And that’s why they were the sixth couple eliminated during Dancing With the Stars season 34 on Halloween Night. Jen reacted the news…

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Climate Inaction is Leading to Millions of Deaths Each Year

Climate Inaction is Leading to Millions of Deaths Each Year

Global failure to adapt to climate change is taking a toll on people’s lives and is responsible for millions of deaths every year, according to a new report from The Lancet.  The Lancet today published its 9th annual “Countdown on Health and Climate Change” report, led by University College London and produced in collaboration with…

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Sasha Gordon Finds Beauty and Empathy in the Shadows of the Human Mind

Sasha Gordon Finds Beauty and Empathy in the Shadows of the Human Mind

A work in “Sasha Gordon: Haze” at David Zwirner in New York. Photo: Chase Barnes | Courtesy David Zwirner Sasha Gordon is one of the most compelling young talents to emerge from New York’s art scene—an artist who rose to fame during the pandemic boom yet managed to solidify her position with substantial institutional recognition…

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Dietitians and Dentists Love These Halloween Treats

Dietitians and Dentists Love These Halloween Treats

Halloween doesn’t scare dentists or dietitians. They’re not monsters, after all—which means they wouldn’t begrudge kids their candy haul. But they do use a few tricks to make treats less troublesome, starting with limiting the festivities to one night. “Kids are going to get candy,” says Liel Grinbaum, a pediatric dentist at smiles+grins in New…

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Texas Sues Tylenol Makers Over Claims of Links to Autism

Texas Sues Tylenol Makers Over Claims of Links to Autism

Texas Attorney General Ken Paxton is suing the pharmaceutical companies behind Tylenol for “deceptively marketing” the medication as a safe option for pregnant mothers. The lawsuit against Johnson & Johnson and Kenvue, which Paxton filed on Tuesday, claimed that the companies knew that being exposed to acetaminophen, the active ingredient in Tylenol, before birth or…

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Exercise May Benefit Women’s Hearts More Than Men’s

Exercise May Benefit Women’s Hearts More Than Men’s

Do some people benefit from exercise more than others? A study published Oct. 27 in Nature Cardiovascular Research finds that women may have an edge over men when it comes to heart health. Researchers in China analyzed data from 85,000 people without heart disease who were registered in the UK Biobank, a dataset that tracked…

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In the 2025 Art Basel & UBS Collecting Survey, Women Lead, Boundaries Blur and Collectors Get Personal

In the 2025 Art Basel & UBS Collecting Survey, Women Lead, Boundaries Blur and Collectors Get Personal

The latest Art Basel and UBS Survey of Global Collecting was released during Paris Art Week, pointing to new market confidence. Courtesy of Art Basel Released during the whirlwind weeks of market activity between Frieze London and Art Basel Paris, the latest Art Basel and UBS Survey of Global Collecting revealed—and in many ways confirmed—key…

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