Judge indefinitely bars Trump from fining University of California over alleged discrimination

Judge indefinitely bars Trump from fining University of California over alleged discrimination

The Trump administration cannot fine the University of California or summarily cut the school system’s federal funding over claims it allows antisemitism or other forms of discrimination, a federal judge ruled late Friday in a sharply worded decision. US District Judge Rita Lin in San Francisco issued a preliminary injunction barring the administration from cancelling…

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Column: AI can perform a song, but can it make art?

Column: AI can perform a song, but can it make art?

The most insulting thing about the success of Breaking Rust, an artificial intelligence “artist” that topped Billboard’s Country Digital Song Sales Chart this week, is the titles of the hits. “Walk My Way.” “Living on Borrowed Time.” The EP — which is also on the charts — is called “Resilient,” as if Breaking Rust spent…

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Delivery bots can now bring you groceries in these L.A. neighborhoods

Delivery bots can now bring you groceries in these L.A. neighborhoods

Rolling food delivery bots powered by Coco Robotics will now transport everyday essentials and groceries to customers in Los Angeles, Chicago and Miami, the company announced Thursday. The bots are already a common sight in L.A., where they have been delivering hot meals from restaurants since April through a partnership with DoorDash. The pink and…

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Your Brand Needs One Emotional North Star

Your Brand Needs One Emotional North Star

Every strong brand lives or dies on emotion. As Erik Huberman, I’ve seen founders obsess over fonts, funnels, and features while missing the single question that matters: what do you want people to feel? That answer should guide everything you say and do. My view is simple: you need one core emotional driver that sits…

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How to know when your product-market fit is real—or just luck

How to know when your product-market fit is real—or just luck

You’ve got early traction. Customers are talking, revenue is growing, and your Slack is full of emojis. But somewhere between your investor updates and the next sprint, a question keeps nagging you: Is this product-market fit—or just a lucky streak? Every founder faces this moment. The uncertainty feels like standing on a cliff with fog…

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Stop Chasing Validation Build Brands People Trust

Stop Chasing Validation Build Brands People Trust

As a founder and operator, I’ve learned that growth isn’t magic. It’s method. The Hawk Method breaks it into three parts: awareness, nurturing, and trust. My view is simple. If you don’t build trust into your brand, you’ll rent attention forever. That’s expensive, fragile, and unsustainable. This matters because anyone can buy clicks. Few can…

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Marketing Insights From Someone Who’s Seen It All

Marketing Insights From Someone Who’s Seen It All

After twelve years in the marketing trenches working with over 6,000 companies, I’ve developed a unique perspective on what actually works in this field. As the founder and CEO of Hawk Media, I’ve had the privilege of serving as an outsourced CMO and marketing team to more than 600 brands across virtually every industry. This…

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California backs down on AI laws so more tech leaders don’t flee the state

California backs down on AI laws so more tech leaders don’t flee the state

California’s tech companies, the epicenter of the state’s economy, sent politicians a loud message this year: Back down from restrictive artificial intelligence regulation or they’ll leave. The tactic appeared to have worked, activists said, because some politicians weakened or scrapped guardrails to mitigate AI’s biggest risks. Gov. Gavin Newsom rejected a bill aimed at making…

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