7 ways to handle underperformance without creating resentment

7 ways to handle underperformance without creating resentment

Every founder eventually faces a leadership challenge that feels far more personal than a missed revenue target or a delayed product launch: dealing with an underperforming team member. The stakes feel especially high in early-stage companies, where every hire has an outsized impact on culture, morale, and execution. Many founders swing between two extremes. They…

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9 daily boundaries that protect focus and energy

9 daily boundaries that protect focus and energy

Most founders don’t lose momentum because they lack ambition. They lose it because their attention gets pulled in too many directions at once. A customer email becomes an hour-long rabbit hole. A quick Slack check turns into a morning of reactive work. Before you know it, the most important priorities for your business have been…

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Skipping HawkeFest Is A Costly Mistake

Skipping HawkeFest Is A Costly Mistake

There’s a time to sit behind a screen and a time to show up. HawkeFest is the latter. My take is simple: if you care about growth, missing HawkeFest is a mistake. In-person connection, real conversations, and live energy move business forward faster than any feed or inbox. That’s why I host it on October…

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Two men fatally shot outside NYC subway station

Two men fatally shot outside NYC subway station

Two men were gunned down in front of a building near a subway station in the Bronx on Thursday night, according to authorities. Officers discovered a 43-year-old man and a 53-year-old man with gunshot wounds outside of a building on the corner of Westchester Avenue and Harrod Avenue around 10:10 p.m., cops said. A 43-year-old…

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Stop Following Passion, Find Purpose You’re Good At

Stop Following Passion, Find Purpose You’re Good At

We love to tell people to follow their passion. It sounds inspiring. It also sets a lot of people up for frustration. As Erik Huberman, a founder and operator who’s seen what actually works, I’m taking the other side. Passion alone is not a plan. Purpose is the plan, and it lives where skill and…

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5 timeless podcast interviews every founder should hear

5 timeless podcast interviews every founder should hear

If you’ve spent any time building a company, you’ve probably searched for answers in all the usual places. Books, blogs, startup newsletters, founder Twitter, maybe even that late-night rabbit hole where you’re convinced someone else has already solved the exact problem you’re facing. The challenge is that entrepreneurship changes quickly, but the underlying lessons often…

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8 content patterns that signal you’re ready for a bigger audience

You spend months, sometimes years, creating content for a small group of loyal readers, listeners, or followers. Then something starts to change. The comments get more thoughtful. People begin sharing your work without being asked. Conversations shift from “What do you do?” to “I’ve been following your content for a while.” For entrepreneurs, content often…

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AI Isn’t Optional—It’s Your Competitive Edge

AI Isn’t Optional—It’s Your Competitive Edge

AI isn’t a side project anymore. It’s the standard for how we work, sell, and serve customers. My view is simple: AI is the next Internet. Companies that treat it as a passing trend will fall behind. Those that make it part of daily operations will pull ahead fast. Why say this now? Because we’re…

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