Brand Voice

I Fixed My Sleep Posture for Better Rest and Overall Health
When we think about good posture, we usually associate it with standing up straight or not slouching in our seat—but what about sleep posture?As someone with great standing posture,...
Hailey Bieber’s Off-Duty Lob Is the Coolest New Year Haircut
The off-duty lob was already expected to be a major hair trend for 2026, but Bieber’s Midas touch on beauty trends is sure to inspire even more. “This style...
Taylor Swift Performs ‘Aunt Tay’ Duties in a Luxe Winter Coat of Many Fall Colors
Once again, Taylor Swift skipped any pre-game photo opportunities ahead of today's Chiefs game—but that doesn't mean she didn't dress for one.Thankfully, Swifties in the crowd captured video of...
Dakota Johnson Confirms the Sexiest Winter Layering Piece During Her Surprise ‘SNL’ Appearance
It's holiday party season and Dakota Johnson just confirmed the sexiest layering piece for fans of her signature boho aesthetic.On December 13, Johnson made a surprise appearance during Lily...
‘Kin Keeping’ Might Explain Why You Feel So Stressed During the Holidays
Even if you've never heard of kin keeping before, you've seen it in action.I remember my mother, throughout my childhood, talking on the phone almost daily with my paternal...
Jennifer Lawrence Proves You Just Need 2 Things to Dress Up Uggs and a Hoodie
Jennifer Lawrence's eclectic winter style looks way more complicated than it actually is. In fact, I'd wager the outfits she wears in between Die My Love press events are...
Your Weekly Horoscope: December 14 to 20, 2025
Your weekly horoscope is here. This week kicks off with the most high-spirited weekend of the holiday season, so make the most of it by getting out and about,...
Gold Almond Nails Are the Most Elegant Holiday Manicure
With the holiday season in full swing, it’s no surprise that gold nails are trending—but gold almond nails are having a major moment this year. The tapered shape elongates...
Blurred Lips Are the Cool-Girl Makeup Trend to Try This Winter
In recent weeks, the look has gone viral on TikTok and Instagram, with makeup artists and creators trying to copy the look. As makeup artist Tanielle Jai previously told...
How to Use Toner Pads Correctly, According to Dermatologists
Learning how to use toner pads the right way can be a game changer for your skin care routine: They’re convenient, effective, and genuinely satisfying to swipe over your...
These Are the Clothing Brands That Teens Actually Think Are Cool
Sold at: Free People, Nordstrom, Revolve | Sizes available: XXS–XL; denim 24—33 | Price point: $$–$$$Hollister Easy Flyaway Babydoll TankHollister Easy Rollneck Crew SweaterHollister’s designs lean younger than its...
Portal Days Could Explain Your Dramatic Shifts in Energy
Ever heard of portal days? You’ve probably felt them, even if you didn’t realize it at the time. Some days, your energy levels are through the roof and it...