Brand Voice
evolvetogether Products Are Everywhere; That Wasn’t Cynthia Sakai’s Plan
From the beginning, our vision was to create better daily essentials—products that connect us through thoughtful design and purpose. Masks were simply the first expression of that idea, inspired...
Dua Lipa Accelerates This DIY Jeans Trend With Her Favorite Sporty Sneaker
Dua Lipa is in the middle of her Radical Optimism tour, but nothing stopped her from making a stop at the Monaco Grand Prix this weekend. The singer attended...
Rising Food Prices Will Make the Obesity Rate Worse
It’s safe to say that at this point, most of us are ready to stop hearing about the price of eggs. But as we fill our grocery carts—online or...
There’s No Getting Around This 2000s-Era Nike Sneaker Trend This Summer
Nike is bringing back the "Total 90" from the 2000s this summer."Never before have sports and fashion been so closely linked," Vogue Germany noted at the end of last...
What Foods to Avoid with Diabetes—And What to Eat Instead
Consuming complex carbohydrates can also support microbiome health, which can, in turn, improve blood-sugar regulation, says Palinski-Wade. “Fiber is really food for the good bacteria in our guts.”ProteinProtein not...
Kylie Jenner and Hailey Bieber Prove BFF Manicures are the New Friendship Bracelets
BFF manicures are about to take over for summer 2025—or, at least, they should. Allow Kylie Jenner and Hailey Bieber to demonstrate.On May 24, Jenner hosted a massive West...
Why Is It Important To Ease Into an Exercise Program?
When you’re setting out on a new fitness journey, it can be easy to forget to pace yourself. You might get inspired by your favorite content creators or super-fit...
What Does Your ZIP Code Say About Your Health?
America has an obesity problem: According to the current diagnostic criteria—body mass index—nearly three-quarters of adults in the United States are either overweight or obese. And the most recent...
Taylor Swift Just Gave Spring Florals a Groundbreaking Twist With a Very Un-Summer Bag
Florals for spring can be groundbreaking when you style them like Taylor Swift.On May 24, photos and videos from Taylor Swift and Travis Kelce's latest date night began circulating...
Thank Bella Hadid For Introducing You to the Most Comfortable French Heels
Bella Hadid is to the fashion world what King Midas is to Greek mythology. In other words, whatever Bella touches—or rather, wears—becomes gold and trendy. Whether it's a denim...
