Brand Voice

Is the Viral Wonderskin Lip Stain Worth the Hype?
With more than 20,000 reviews on Amazon, it’s safe to say that the Wonderskin Lip Stain has gone as viral as a lip tint can possible go. The liquid...
Foods You Should Never Eat Before Bed, According to a Nutritionist
There’s nothing quite as satisfying as an indulgent midnight snack, is there? A little somethin’ somethin’ right before (and maybe even in) bed. Maybe you enjoy snacking on a...
What Trump, and C.E.O.s, Actually Got in Riyadh
“A lot of checks”Business leaders who had high hopes for the second Trump administration hadn’t signed up for the turmoil of his trade war. President Trump’s deals-focused visit to...
What to Know About Trump’s Latest Changes to Taxes on Small Packages From China
Earlier this month, President Trump closed a longstanding loophole that had allowed a flood of inexpensive Chinese goods to be mailed to the United States without any tariffs.Starting on...
A.I. Was Coming for Radiologists’ Jobs. So Far, They’re Just More Efficient.
Nine years ago, one of the world’s leading artificial intelligence scientists singled out an endangered occupational species.“People should stop training radiologists now,” Geoffrey Hinton said, adding that it was...
The World Is Wooing U.S. Researchers Shunned by Trump
Help Wanted. Looking for American researchers.As President Trump cuts billions of federal dollars from science institutes and universities, restricts what can be studied and pushes out immigrants, rival nations...
How Pandora Is Surviving Trump’s Trade War
Pandora, the world’s largest jewelry company, is based in Denmark and has nearly 500 stores in the United States, more than in any of its other key markets. But...
Tiny Company With China Ties Announces Big Purchase of Trump Cryptocurrency
A struggling technology company that has ties to China and relies on TikTok made an unusual announcement this week. It had secured funding to buy as much as $300...
Is Slate Auto’s Electric Truck the Answer to Expensive Cars?
When Slate Auto, a start-up, unveiled a roughly $25,000 electric pickup truck last month, social media lit up with comments. Many people saw the no-frills vehicle, with an easy-to-repair...
Cassie Ventura Testifies in Diddy Trial: ‘Sean Controlled a Lot of My Life’
“He thought of himself as a king so it makes perfect sense that he would like to have two princes in his entourage,” Shuter told the outlet, adding that...
Tariff Misery in Japan: Honda and Nissan Forecast Plunges in Profit
President Trump’s decision to negotiate a break for China on tariffs is galling for Japan, which is reeling from auto sector levies that the White House has shown no...
U.S. Could Lose $12.5 Billion In International Travel Spending This Year, Tourism Council Says
The U.S. welcome mat is rolling up — at least that’s how some international travelers see it, according to the World Travel & Tourism Council, a global organization representing...