Brand Voice
Gigi Hadid Gave Shower Shoes the High-Fashion Treatment
To the generation that exclusively wore spongy thong sandals in dormitory showers, the concept of high-fashion flip-flops might sound like an oxymoron. Gigi Hadid, however, would beg to differ.The...
Is the Ilia Limitless Lash Brown Mascara Really as Amazing as Everyone Says? Here’s Our Review.
Finding the perfect mascara can feel like the impossible dream, but there seems to be consensus among fans that the the Ilia Limitless Lash Mascara comes close. The mascara...
Hailey Bieber’s Rhode Has Been Sold to E.L.F. Beauty for $1 Billion
Hailey Bieber, the woman that you are. After launching her skin care brand, Rhode, in 2022, Bieber has officially created a billion-dollar business. On May 28, E.L.F. Beauty announced...
I Tried Dandelion Tea Every Night For a Week—And My Digestive System Is Thanking Me
While dandelions in your front yard may be a bit pesky (the flower is considered a weed since it can easily take over lawns and gardens), dandelion tea is...
Dr. Lilly Jay Never Asked for the Spotlight—But She’s Ready to Speak Up
It’s the moment, she thinks, to use her public voice for good. So Dr. Jay has decided to join the medical board of a science-backed parenting platform, Riley, in...
Daisy Edgar-Jones Is the Latest It Girl to Cosign the Big-Brown-Coat Trend
This photo of Daisy Edgar-Jones on a walk in New York City could have been taken today or in the 1960s—if Daisy Edgar-Jones in the ’60s was a bohemian...
BIAB Nails Are the Longer-Lasting, Good-for-Your-Nails Alternative to Gel and Shellac
Gel, acrylics, and shellac, step aside. If you struggle with weak nails that are prone to breakage and don’t seem to want to grow out, trying BIAB nails might...
How to Use Leave-In Conditioner Correctly, According to Pro Hairstylists
Learning how to use leave-in conditioner can be confusing, so allow us to break it down for you. If you’ve never used the best leave-in conditioners, you’re missing out...
Jennifer Lopez Wore ‘Astral’ Nails at the AMAs, and We’re Completely Starstruck
Tom name-checks the Apreś Astral Flash Gel in Santo My Palo as his go-to shade for her eight outfit changes, which he kept as a sheer wash on the...
evolvetogether Products Are Everywhere; That Wasn’t Cynthia Sakai’s Plan
From the beginning, our vision was to create better daily essentials—products that connect us through thoughtful design and purpose. Masks were simply the first expression of that idea, inspired...
