Brand Voice

Ken Rosenthal, Founder of Panera Bread’s Forerunner, Dies at 81
Ken Rosenthal, who opened a bakery cafe in the St. Louis area, with sourdough bread as its star, and built it into a small chain that would become Panera...
In Britain, a Fight Over a Film Studio Becomes a Test for the Economy
Andrew Rackstraw has lived in Marlow, a small, wealthy town on the River Thames about 30 miles west of London, for nearly three decades. Its main streets are dotted...
Shakes Sold to Nursing Homes Recalled After Deadly Listeria Outbreak
Frozen shakes sold to nursing homes, hospitals and other institutions have been recalled after the drinks were tied to a yearslong deadly listeria outbreak, the Food and Drug Administration...
MSNBC Cancels Joy Reid’s Show in Major Shake-Up
Joy Reid’s evening news show on MSNBC is being canceled, part of a far-reaching programming overhaul orchestrated by Rebecca Kutler, the network’s new president, two people familiar with the...
Earth’s 1st Asteroid Mining Prospector Heads to the Launchpad
A private company is aiming to heave a microwave oven-size spacecraft toward an asteroid later this week, its goal to kick off a future where precious metals are mined...
Debt Nearly Buried Them. Here’s How They Got Out of the Hole.
Decades ago, John Glover, a lawyer then in his early 30s with a wife and two children, found himself standing in a bank lobby trying to figure out how...
Russia Is Wooing Western Energy Companies, but Will They Return?
Kremlin officials are dangling the prospect of lucrative investment deals for American energy companies, apparently seeking to convince President Trump that large economic gains could come from siding with...
Austria, a Longtime Buyer of Russian Gas, Tries to Break the Habit
Just a few minutes’ walk from a metro station in the northeast corner of Vienna, you might think that you were in Texas: A drilling rig more than 130...
Officials Are Fired at Traffic Safety Agency Investigating Musk’s Company
The federal agency responsible for traffic safety, which has been investigating whether self-driving technology in Tesla vehicles played a role in the death of a pedestrian, laid off 4...
Tesla Is Again Showing Signs It Wants to Sell Cars in India
Elon Musk, the chief executive of Tesla, has long tried to crack into the Indian automobile market and has confronted trade barriers that made that hard to do.Now, when...
Berkshire Posts Gain in Profits, Boosted by U.S. Treasury Holdings
Warren E. Buffett, the famed investor known for his enthusiasm for undervalued stocks and businesses, is feeling bullish these days about a traditionally staid investment: Treasury bills.The cash stockpile...
A Tale of Two Cost-Cutters
And while the two were both politically conservative, Welch was more of a country-club Republican, partial to golf and no fan — at least earlier on — of Donald...