Brand Voice
A’ja Wilson Now Has a Nike Signature Shoe. Why Did It Take So Long?
A’ja Wilson, a center for the Las Vegas Aces, is widely acknowledged as the best player in the Women’s National Basketball Association. She is something like the league’s on-court...
How India Is Trying to Squeeze Pakistan Far From the Battlefield
Even as India was gearing up to use its military to strike at Pakistan this week, calling it revenge for a terrorist strike in Kashmir last month, the government...
Clarence O. Smith, a Founder of Essence Magazine, Is Dead at 92
Clarence O. Smith, who convinced skeptical advertisers of the power and worth of the Black female consumer market in becoming a founder of Essence, the first general-circulation magazine directed...
Trump’s Threat of ‘Foreign’ Film Tariffs Stirs Anxiety in the U.K.
President Trump’s desire to “make Hollywood great again” by wielding his preferred economic weapon — tariffs — has sent a shiver through Britain’s film industry.British producers, camera workers, costume...
Trump Administration to Announce Trade Deal With Britain
For Britain’s prime minister, Keir Starmer, the trade deal would offer vindication for his assiduous cultivation of Mr. Trump. During his visit to the Oval Office in February, Mr....
Disney to Build a Magic Kingdom Theme Park in Abu Dhabi
Mickey Mouse is headed to the Middle East.In a new test for its singularly American brand, the Walt Disney Company said on Wednesday that it had reached an agreement...
WeightWatchers Files for Bankruptcy to Reduce $1 Billion in Debt
WeightWatchers, a 62-year-old health and wellness company that has faced stiff competition from new weight-loss drugs and programs, filed for bankruptcy on Tuesday in an effort to reduce its...
China Cuts Interest Rates to Shore Up Economy Hit by Trade War
China’s central bank cut interest rates and made it easier on Wednesday for banks to increase lending and pump more money into the economy, in the most significant policy...
As Backlash to Trump’s Tariffs Grows, Europe Boycotts American Brands
For motorcycle lovers in Sweden, Harley-Davidson is the hottest brand on the road. Jack Daniel’s whiskey beckons from the bar at British pubs. In France, Levi’s jeans are all...
Why China Is Investing So Much Money in Moroccan Factories
When Xi Jinping, China’s top leader, returned from the Group of 20 summit in Brazil last November, he made a stopover in Casablanca, where he was greeted with dates...
