Brand Voice

DeepSeek Doesn’t Scare OpenAI, Thanks to the ‘Jevons Paradox’
Economic jargon is usually confined to textbooks and business school seminars. But every once in a while, something happens in the world that drives the lingo out of obscurity...
Whiskey Offers Window Into the Pain of a Trade War
Liquor lobbyists gathered in a ritzy private club on a recent rainy evening in Brussels to swill cocktails with names like “Toasts Not Tariffs” and fret over the potential...
Should Tulips Replace Roses for Valentine’s Day? Florists Think So.
For the past five years, Molly Culver, owner of Molly Oliver Flowers in Brooklyn, has mounted a quiet battle against the goliath of Valentine’s Day flowers: the rose. Classically...
Where China’s Exports Begin: Inside the Vast Markets of Guangzhou
Rows of white concrete buildings near the Pearl River in southern China house one of the world’s fastest-growing industries: Gritty workshops are churning out inexpensive clothing that is exported...
‘You’ve Blown a Hole in the Family’: Inside the Murdochs’ Succession Drama
Michael Roberson, one of the other new managing directors that Rupert and Lachlan had installed, followed. Like Barr, he had a fiduciary duty to carefully consider the amendment and...
D.C. Plane Crash Warnings Were Years in the Making
In many ways, the issues at Reagan National’s control tower are emblematic of the fraying safety net that protects air travel throughout the United States. A Times investigation in...
How Trump Is Gutting Regulatory Agencies Like the SEC, CFPB and EEOC
The Trump administration is rapidly delivering wins to American companies by rolling back regulations, pausing investigations and retreating from lawsuits accusing employers of discrimination.A combination of firings, stop-work orders...
Help! Our Paris Rental Apartment Was Robbed and Airbnb Won’t Compensate Us.
Dear Tripped Up,In June 2023, we stayed six nights in an Airbnb apartment in Paris, and it was trouble from the start. The electricity was faulty, forcing my children...
Treasury Secretary Makes Trip to Kyiv
Treasury Secretary Scott Bessent became the first senior Trump administration official to visit Ukraine, arriving on Wednesday for talks on an agreement that would trade access to Ukrainian natural...
Britain’s Economy Squeezes Out 0.1% Growth
The British economy eked out growth at the end of last year, data published on Thursday showed, slightly easing the pressure on the government as it tries to quicken...
Honda and Nissan Scrap $50 Billion Merger Plan
A $50 billion merger between Honda Motor and Nissan Motor, which would have established one of the world’s largest auto groups, has been called off.In December, Japan’s second- and...
Trump Tariffs on Steel and Aluminum May Raise U.S. Manufacturing Costs
America has seen this movie before: President Trump, who imposed stiff tariffs on Monday on imported steel and aluminum, did so once before, in 2018. So domestic industries have...