Gossip
Beyond Logos and Jingles: Why Every Brand Needs a Scent Strategy
From SoulCycle to Yellowstone, scent is emerging as the ultimate tool for brand memory and connection. Unsplash+ Every brand has a scent—whether designed or not. Some are intentional, like...
London Film Festival’s Standout Works Offer Portraits of Connection in a Disconnected World
A still from Kaouther Ben Hania’s The Voice of Hind Rajab. Courtesy BFI London Film Festival The most challenging of times bring us the best art. Or at least,...
Sasha Gordon Finds Beauty and Empathy in the Shadows of the Human Mind
A work in “Sasha Gordon: Haze” at David Zwirner in New York. Photo: Chase Barnes | Courtesy David Zwirner Sasha Gordon is one of the most compelling young talents...
In the 2025 Art Basel & UBS Collecting Survey, Women Lead, Boundaries Blur and Collectors Get Personal
The latest Art Basel and UBS Survey of Global Collecting was released during Paris Art Week, pointing to new market confidence. Courtesy of Art Basel Released during the whirlwind...
Reimagining Nail Care: Turning Self-Care Into an Engine for Equity
With an equity-sharing workforce and medical-grade hygiene, MiniLuxe aims to set new standards for the beauty industry. Photo by Josh Campbell, Courtesy MiniLuxe This Q&A is part of Observer’s Expert...
Waymo Co-CEO Tekedra Mawakana on What’s Next: Highways, Airports, New Cities
Tekedra Mawakana, co-CEO of Waymo, speaks onstage at TechCrunch Disrupt 2025 on Oct. 27, 2025 in San Francisco. Photo by Kimberly White/Getty Images for TechCrunch Waymo, the self-driving company...
The Cost of Mistaking Plans for Strategy in an Uncertain Economy
Plans create comfort. Strategy creates coherence. That distinction matters now more than ever. Unsplash+ When 84 percent of executives say their organizations aren’t prepared for the next disruption, the...
At 85 Years Old, American Ballet Theatre Has Never Looked Better
Léa Fleytoux in Natalia Makarova’s The Kingdom of the Shades. Photo: Emma Zordan On the evening of Thursday, January 11, 1940, the curious audience at the Center Theatre in...
The Coming Dementia Crisis—and the Cost of Doing Nothing
Without federal action on prevention, care infrastructure and caregiver support, dementia could reshape the American economy. Unsplash+ It’s like watching a slow-moving meteor approach in plain sight. Everyone can...
In Times Square, Yvette Mayorga’s Candy-Pink Carriage Confronts the American Dream Beyond Its Sparkle
Yvette Mayorga’s Magic Grasshopper is on display in Times Square, Broadway Plaza between West 46th and 47th Street. Phoyo Michael Hull. Courtesy Times Square Arts Cuteness is often deployed...
