ITV To Cut 220 Jobs In Major Daytime Overhaul

ITV has just finished briefing staff on a major overhaul of its daytime schedule, which will dramatically scale back the airtime devoted to shows like Loose Women and Lorraine.

ITV will make more than 220 redundancies under the sweeping changes, but it has promised to reinvest all savings into more streaming-friendly content, including drama and sport.

That 220 figure represents around half the 450 employees who produce output across ITV Studios-produced Good Morning Britain, Lorraine, This Morning, and Loose Women.

Under the plans, ITV will scale back Loose Women and Lorraine by at least 42%, meaning they will go from broadcasting 52 weeks of the year to 30 weeks. Furthermore, Lorraine’s run time will be halved to 30 minutes.

ITV is planning to move Good Morning Britain to ITN, which produces ITV News. The hope is that this will reduce overlap between the two services and improve newsgathering.

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