Super Bowl 2025: Bill Belichick, Jordon Hudson Join Ben Affleck, Casey Affleck in “DunKings” Ad – E! Online

Bill Belichick and Jordon Hudson are wearing pink and orange crowns.

After all, the legendary NFL coach and his girlfriend have become DunKings alongside Ben Affleck, Casey Affleck and Jeremy Strong in the 2025 Super Bowl ad for Dunkin’.

The 6.5-minute video called DunKings 2: The Movie—a callback to last year’s Super Bowl commercial featuring Matt Damon and Tom Brady—follows Ben as he attempts to keep the DunKings dream alive by joining the Java Jam: Battle of the Coffee Brand Bands.

As the Justice League star says of his new squad in all-orange at the convention-style battleground, “We got a DunKing sequel: Afflecks and Belichick!”

And while Ben believes his team could use “a little more spirit on the charge next time,” Bill proved he’s got spirit when it comes to his sassy comebacks as the group faces off against other coffee companies.

When Expensive Weirdo Coffee tries to diss the DunKings, the former New England Patriots coach quipped, “I’d have to coach to two teams to afford your drinks.”