UK insurer Aviva reports 9% rise in Q1 general insurance premiums

UK insurer Aviva reports 9% rise in Q1 general insurance premiums


The company reported £2.9 billion in general insurance premiums for the quarter ended March 31

Published Thu, May 15, 2025 · 02:41 PM

[LONDON] Insurer Aviva reported a 9 per cent rise in first-quarter general insurance premiums on Thursday (May 15) on strong growth in both personal and commercial lines in Britain, driven by the Probitas deal and new businesses.

The life and general insurer, which operates in Britain, Ireland and Canada, said it was confident of meeting its 2026 outlook.

Aviva’s bid to become the largest home and motor insurer in Britain through a £3.7 billion (S$6.38 billion) takeover of smaller rival Direct Line suffered a potential snag on Wednesday, after UK’s competition watchdog launched a review of the deal.

“The acquisition of Direct Line is firmly on track… and we expect to complete the deal in the middle of the year,” CEO Amanda Blanc said.

Aviva said it expects to “reframe” the group’s 2026 targets after the deal closes.

The company reported £2.9 billion in general insurance premiums for the quarter ended March 31. REUTERS

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Liam Redmond

As an editor at Forbes Washington DC, I specialize in exploring business innovations and entrepreneurial success stories. My passion lies in delivering impactful content that resonates with readers and sparks meaningful conversations.

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