Brand Voice

It’s Been 5 Years Since Covid Hit. Do You Travel Differently Now?
Those dark days began almost five years ago.On March 11, 2020, the World Health Organization declared Covid-19 a pandemic, and four days later, U.S. states began to order shutdowns...
How Trump’s Tariffs Could Reorder Asia Trade and Exclude the U.S.
As President Trump uses tariffs as a weapon in his quest to even the score on trade with the world, Asia is emerging as target No. 1. And it’s...
Why the Price of Gold Keeps Breaking Records
At his inauguration, President Trump said that “the golden age of America begins right now.” He was right, in one sense.The price of gold has been bursting through records...
Amazon Gains Creative Control Over the James Bond Franchise
The family that has steered the James Bond franchise for more than 60 years, zealously protecting the superspy from the indignities of Hollywood strip mining, has agreed to relinquish...
Universal’s Theme Parks, Long in Disney’s Shadow, Expand at Dizzying Pace
“How high is up?”When Mark Woodbury became Universal’s theme park chief in 2022, he pressed his lieutenants to answer that question. The former architect was not referring to a...
When Germany Votes, It Will Be About the Economy
When German voters go to the polls on Sunday, the fate of companies like SKW Piesteritz will be at the top of their minds. The chemical factory halved its...
Profits, Not D.E.I., Are Why Companies Exist
A prominent group of chief executives said almost six years ago that making profits for shareholders was only part of their business — and not necessarily the main part.Speaking...
Justice Dept. to Drop Discrimination Case Against Elon Musk’s SpaceX
The U.S. Justice Department said Thursday that it would dismiss a case against Elon Musk’s SpaceX, in which the rocket company had been accused of discriminating against people based...
Trump Meets With Tiger Woods About Merging PGA Tour with LIV Golf
President Trump, using the power of the presidency to intervene in global sports diplomacy, on Thursday deepened his efforts to broker an elusive agreement involving the PGA Tour and...
Marshall Rose, Who Helped Revive Two New York Institutions, Dies at 88
Marshall Rose, a real estate developer who was instrumental in reviving the New York Public Library on Fifth Avenue and transforming the adjacent Bryant Park from a mecca for...
I.R.S. Fires 6,700 Employees Amid Tax Filing Season
The Trump administration started firing about 6,700 employees at the Internal Revenue Service on Thursday, according to people familiar with the matter, extending its cost-cutting measures to the federal...